In 1990, Norm's brother Tommy Miller became Interstate Battery's president and CEO while Norm remained chairman of the board.
INTERSTATE BATTERIES FREE SHIPPING TV
This led to other marketing schemes such as advertising on the Paul Harvey news radio show, running national TV commercials, and sponsoring champion. During that time they also created the Interstate Batteries Great American Race, which for 13 years took vintage car owners and their vehicles on a two-week, cross-country rally. Norm Miller continued the company's expansion so that by the 1980s Interstate Battery had distributorships in all 50 US states and Canada. In 1978, John Searcy retired and left the company under the leadership of President and Chairman Norm Miller. After two years, Searcy founded his new company, naming it Interstate Battery System after the new interstate highway system being built across the U.S. In the spring of 1950, John Searcy began selling and delivering car batteries to wholesalers in the Dallas/Fort Worth area from the back of his red Studebaker pickup truck. Additionally, they operate over 200 corporate and franchise owned retail stores. They also have distributors in Bermuda, Bolivia, Canada, Costa Rica, the Dominican Republic, Guatemala, Guyana, Haiti, Honduras, Nicaragua and Panama. Interstate Batteries operates a distributor network that supplies batteries to over 200,000 dealers. The company is headquartered in Dallas, Texas, and it also markets marine/RV, mobility, motorcycle, lawn and garden, and other lines of batteries in the starting, lighting and ignition (SLI) markets.
It markets automotive batteries manufactured by Brookfield Business Partners, Exide Technologies, and others through independent distributors. Interstate Batteries, is a US privately owned battery marketing and distribution company. Interstate Battery System of America, Inc., a.k.a.
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